2020-12-11
The effect of the usage and portrayal of spotlight reviews on purchase intention at eCommerce platform Amazon.com
Publication
Publication
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Martinovici, A., Chen, X. | |
hdl.handle.net/2105/55438 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
van Dulken, Jennifer. (2020, December 11). The effect of the usage and portrayal of spotlight reviews on purchase intention at eCommerce platform Amazon.com. Marketing Management. Retrieved from http://hdl.handle.net/2105/55438
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