Self-Expressive Customisation, Customer Satisfaction, Product Attachment, Gifting, Social Sharing of Emotions, Marketing
De Raaf, Daan, Andre, Quentin
Marketing Management
Rotterdam School of Management

Paardekooper, Hannah. (2021, February 11). 'MADE FOR YOU' - An online experimental study on the post-consumption evaluations of customisation in the gifting context, moderated by the social sharing of emotions. Marketing Management. Retrieved from