2021-02-11
'MADE FOR YOU' - An online experimental study on the post-consumption evaluations of customisation in the gifting context, moderated by the social sharing of emotions
Publication
Publication
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De Raaf, Daan, Andre, Quentin | |
hdl.handle.net/2105/56338 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Paardekooper, Hannah. (2021, February 11). 'MADE FOR YOU' - An online experimental study on the post-consumption evaluations of customisation in the gifting context, moderated by the social sharing of emotions. Marketing Management. Retrieved from http://hdl.handle.net/2105/56338
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