2021-02-11
'MADE FOR YOU' - An online experimental study on the post-consumption evaluations of customisation in the gifting context, moderated by the social sharing of emotions
Publication
Publication
| Additional Metadata | |
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| , , , , , | |
| De Raaf, Daan, Andre, Quentin | |
| hdl.handle.net/2105/56338 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Paardekooper, Hannah. (2021, February 11). 'MADE FOR YOU' - An online experimental study on the post-consumption evaluations of customisation in the gifting context, moderated by the social sharing of emotions. Marketing Management. Retrieved from http://hdl.handle.net/2105/56338 |
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