Self-Expressive Customisation, Customer Satisfaction, Product Attachment, Gifting, Social Sharing of Emotions, Marketing
De Raaf, Daan, Andre, Quentin
hdl.handle.net/2105/56338
Marketing Management
Rotterdam School of Management

Paardekooper, Hannah. (2021, February 11). 'MADE FOR YOU' - An online experimental study on the post-consumption evaluations of customisation in the gifting context, moderated by the social sharing of emotions. Marketing Management. Retrieved from http://hdl.handle.net/2105/56338