data, transparency, marketing, communication, brand trust, communication strategy, privacy concerns
Chen, X., Martinovici, A.
hdl.handle.net/2105/56521
Marketing Management
Rotterdam School of Management

Acquah, Sophie. (2021, February 25). Online Privacy Concerns: Implementing Transparency Efforts through Communication Strategies to build Brand Trust. Marketing Management. Retrieved from http://hdl.handle.net/2105/56521