Online Privacy Concerns:  Implementing Transparency Efforts through Communication Strategies to build Brand Trust

Additional Metadata
Keywords	data, transparency, marketing, communication, brand trust, communication strategy, privacy concerns
Thesis Advisor	Chen, X., Martinovici, A.
Persistent URL	hdl.handle.net/2105/56521
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Acquah, Sophie. (2021). Online Privacy Concerns: Implementing Transparency Efforts through Communication Strategies to build Brand Trust. In Marketing Management.http://hdl.handle.net/2105/56521

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