Does a Multisensory Approach to Branding Make Sense? A conjoint analysis on how cross-modal sensory experiences affect how we perceive and evaluate a health-related soft drink

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Keywords	Branding, FMCG, product evaluation, conjoint analysis, cross-modal sensory experiences, sensory marketing, sensory branding
Thesis Advisor	van Overveld, Mark, Szymanowski, Maciej
Persistent URL	hdl.handle.net/2105/56546
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kelder, Joris. (2021, March 17). Does a Multisensory Approach to Branding Make Sense? A conjoint analysis on how cross-modal sensory experiences affect how we perceive and evaluate a health-related soft drink. Marketing Management. Retrieved from http://hdl.handle.net/2105/56546

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