Anthropomorphism perception of brands based on first- vs third-party CSR communication

Additional Metadata
Keywords	anthropomorphism, CSR communication
Thesis Advisor	Berens, Guido, Gai, Jia
Persistent URL	hdl.handle.net/2105/56592
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Belt, Roel. (2021, March 25). Anthropomorphism perception of brands based on first- vs third-party CSR communication. Marketing Management. Retrieved from http://hdl.handle.net/2105/56592

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