The Influence of Message Specificity and Familiarity on Consumer Scepticism in CSR Advertising Claims

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Keywords	CSR, Skepticism, specification
Thesis Advisor	Berens, Guido, van t Klooster, Erik
Persistent URL	hdl.handle.net/2105/56603
Series	Global Business & Sustainability
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Wesselius, Iris. (2021). The Influence of Message Specificity and Familiarity on Consumer Scepticism in CSR Advertising Claims. In Global Business & Sustainability.http://hdl.handle.net/2105/56603

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