2021-04-08
A study on consumer motivation and the effect of price discounts on consumer acquisition for sustainable brands.
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , , | |
| Lemmens, Aurélie, Schoonees, P.C. | |
| hdl.handle.net/2105/56616 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Berkenbosch, Marle. (2021, April 8). A study on consumer motivation and the effect of price discounts on consumer acquisition for sustainable brands.. Marketing Management. Retrieved from http://hdl.handle.net/2105/56616 |
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