How May I Help You?: The effect of antecedents of choice difficulty on consumers' willingness to use decision aids

Additional Metadata
Keywords	assortment size, product categorization, decision aids, choice difficulty, product expertise, online shopping, recommendation agents
Thesis Advisor	Fytraki, Agapi, Szymanowski, Maciej
Persistent URL	hdl.handle.net/2105/57048
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Remmelzwaal, Boy. (2021, April 22). How May I Help You?: The effect of antecedents of choice difficulty on consumers' willingness to use decision aids. Marketing Management. Retrieved from http://hdl.handle.net/2105/57048

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