2021-06-03
Influence of advertisement transparency on consumers' brand attitude
Publication
Publication
| Additional Metadata | |
|---|---|
| , , | |
| Martinovici, A., Fytraki, Agapi | |
| hdl.handle.net/2105/57112 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Driesen, Marije. (2021, June 3). Influence of advertisement transparency on consumers' brand attitude. Marketing Management. Retrieved from http://hdl.handle.net/2105/57112 |
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