Can sustainable marketing make consumers feel free? The research on assertive messages, freedom appeals, and consumer reactance

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Keywords	Assertive messages, reactance, freedom
Thesis Advisor	fritze, martin, Lembregts, Christophe
Persistent URL	hdl.handle.net/2105/57300
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hu, Ying. (2021). Can sustainable marketing make consumers feel free? The research on assertive messages, freedom appeals, and consumer reactance. In Marketing Management.http://hdl.handle.net/2105/57300

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