For-profit or for-social good:  The difference in consumer evaluations of commercial-driven versus altruistic-driven native advertisements

Additional Metadata
Keywords	Native advertising, CSR, Commercial, Altruistic, Consumer, Brands, Attitude
Thesis Advisor	Krouwer, Simone, Van den Bergh, B.
Persistent URL	hdl.handle.net/2105/57302
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Noordam, Maura. (2021, July). For-profit or for-social good: The difference in consumer evaluations of commercial-driven versus altruistic-driven native advertisements. Marketing Management. Retrieved from http://hdl.handle.net/2105/57302

Publication