The Effects of Positive and Negative Framing Techniques on Pro-environmental Purchase Intention

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Keywords	prospect theory, message framing, pro-environmental purchase intention, advertising, vegetarianism
Thesis Advisor	Lude, Maximililan, Smidts, Ale
Persistent URL	hdl.handle.net/2105/57387
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kersjes, Pauline. (2021, July 8). The Effects of Positive and Negative Framing Techniques on Pro-environmental Purchase Intention. Marketing Management. Retrieved from http://hdl.handle.net/2105/57387

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