The Effects of Positive and Negative Framing Techniques on Pro-environmental Purchase Intention

Additional Metadata
Keywords	prospect theory, message framing, pro-environmental purchase intention, advertising, vegetarianism
Thesis Advisor	Lude, Maximililan, Smidts, Ale
Persistent URL	hdl.handle.net/2105/57387
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kersjes, Pauline. (2021). The Effects of Positive and Negative Framing Techniques on Pro-environmental Purchase Intention. In Marketing Management.http://hdl.handle.net/2105/57387

Publication