The effect of the product naming and on-package pictures of plant-based meat substitutes in the age of the #Schnitzelgate

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Keywords	plant-based meat alternatives, product naming, on-package pictures, product packaging
Thesis Advisor	van Overveld, Mark, Genevsky, Alex
Persistent URL	hdl.handle.net/2105/57388
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Dommanschet, Mariska. (2021). The effect of the product naming and on-package pictures of plant-based meat substitutes in the age of the #Schnitzelgate. In Marketing Management.http://hdl.handle.net/2105/57388

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