Information in Native Advertising: The influence of advertorials vs native ads for high vs low involvement products on readers’ evaluations

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Keywords	Native advertising, advertorials, persuasion knowledge, information utility, product involvement
Thesis Advisor	Krouwer, Simone, van Overveld, Mark
Persistent URL	hdl.handle.net/2105/57389
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Mouco de Oliveira, Guilherme. (2021, July 8). Information in Native Advertising: The influence of advertorials vs native ads for high vs low involvement products on readers’ evaluations. Marketing Management. Retrieved from http://hdl.handle.net/2105/57389

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