Information in Native Advertising: The influence of advertorials vs native ads for high vs low involvement products on readers’ evaluations

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Keywords	Native advertising, advertorials, persuasion knowledge, information utility, product involvement
Thesis Advisor	Krouwer, Simone, van Overveld, Mark
Persistent URL	hdl.handle.net/2105/57389
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Mouco de Oliveira, Guilherme. (2021). Information in Native Advertising: The influence of advertorials vs native ads for high vs low involvement products on readers’ evaluations. In Marketing Management.http://hdl.handle.net/2105/57389

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