An in-dept research on the effect of appeals on the attitude towards innovative products.

Additional Metadata
Keywords	Emotional Appeals, Rational Appeals, Innovation, Attitude, Openness to Innovation
Thesis Advisor	De Raaf, Daan, Ferecatu, Alina
Persistent URL	hdl.handle.net/2105/57586
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Warmerdam, Sanne. (2021). An in-dept research on the effect of appeals on the attitude towards innovative products. In Marketing Management.http://hdl.handle.net/2105/57586

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