The effect of message framing and image valence on financial donations to charity

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Keywords	Message framing, Image valence, Congruence, Charity appeal, Positive affect, Personal distress
Thesis Advisor	Liberali, Jordana, Cadario, Romain
Persistent URL	hdl.handle.net/2105/57595
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	't Hart, Fleur. (2021, July 16). The effect of message framing and image valence on financial donations to charity. Marketing Management. Retrieved from http://hdl.handle.net/2105/57595

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