The tension between wanting to follow trends and striving to live sustainably – An exploratory study on the moral dilemmas surrounding fast fashion consumption amongst Generation Z

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Keywords	ethical consumption, Generation Z, moral dilemmas, fast fashion, environmental consciousness, sustainable fashion
Thesis Advisor	Brodin, A.K., Smidts, Ale
Persistent URL	hdl.handle.net/2105/57596
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Abrahamse, Maura. (2021, July 16). The tension between wanting to follow trends and striving to live sustainably – An exploratory study on the moral dilemmas surrounding fast fashion consumption amongst Generation Z. Marketing Management. Retrieved from http://hdl.handle.net/2105/57596

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