Reducing CO2 emissions by 1,000,000 or by 1 million –  The effect of numerical message framing on encouraging pro-environmental behavior intent in the context of CO2 emissions.

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Keywords	Pro-environmental behavior intent, Quantitative framing, Numerosity, Unit effect, Pro-environmental communication
Thesis Advisor	Lembregts, Christophe, van t Klooster, Erik
Persistent URL	hdl.handle.net/2105/57598
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Toor, Femmy. (2021, July 16). Reducing CO2 emissions by 1,000,000 or by 1 million – The effect of numerical message framing on encouraging pro-environmental behavior intent in the context of CO2 emissions.. Marketing Management. Retrieved from http://hdl.handle.net/2105/57598

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