Reducing CO2 emissions by 1,000,000 or by 1 million –  The effect of numerical message framing on encouraging pro-environmental behavior intent in the context of CO2 emissions.

Additional Metadata
Keywords	Pro-environmental behavior intent, Quantitative framing, Numerosity, Unit effect, Pro-environmental communication
Thesis Advisor	Lembregts, Christophe, van t Klooster, Erik
Persistent URL	hdl.handle.net/2105/57598
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Toor, Femmy. (2021). Reducing CO2 emissions by 1,000,000 or by 1 million – The effect of numerical message framing on encouraging pro-environmental behavior intent in the context of CO2 emissions. In Marketing Management.http://hdl.handle.net/2105/57598

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