Default units in advertisements: the moderating effect of product involvement

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Keywords	Product involvement, Unit effect, Advertising, Default unit effect, Numerosity heuristic, Statistics Appeal
Thesis Advisor	Lembregts, Christophe, van t Klooster, Erik
Persistent URL	hdl.handle.net/2105/57599
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Janmaat, Eline. (2021, July 16). Default units in advertisements: the moderating effect of product involvement. Marketing Management. Retrieved from http://hdl.handle.net/2105/57599

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