Default units in advertisements: the moderating effect of product involvement

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Keywords	Product involvement, Unit effect, Advertising, Default unit effect, Numerosity heuristic, Statistics Appeal
Thesis Advisor	Lembregts, Christophe, van t Klooster, Erik
Persistent URL	hdl.handle.net/2105/57599
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Janmaat, Eline. (2021). Default units in advertisements: the moderating effect of product involvement. In Marketing Management.http://hdl.handle.net/2105/57599

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