Luxury branding: the appealing side of high prices and the effects of personality.

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Keywords	luxury branding, high price, personality, perceived luxury, segmentation, extraversion, neuroticism
Thesis Advisor	Lembregts, Christophe, Pauwels, Pamela
Persistent URL	hdl.handle.net/2105/57601
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	de Boer, Marc. (2021, July 16). Luxury branding: the appealing side of high prices and the effects of personality.. Marketing Management. Retrieved from http://hdl.handle.net/2105/57601

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