#influenced? A study into influencer and celebrity endorsement on brand attitude using electronic word of mouth

Additional Metadata
Keywords	Influencer endorsement, Celebrity endorsement, eWOM, Brand attitude
Thesis Advisor	Tzioti, Stefanie, Smidts, Ale
Persistent URL	hdl.handle.net/2105/57609
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Korpershoek, Manon. (2021, July 16). #influenced? A study into influencer and celebrity endorsement on brand attitude using electronic word of mouth. Marketing Management. Retrieved from http://hdl.handle.net/2105/57609

Publication