Advertising in podcasts: the effects of native versus commercial advertisement.

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Keywords	Native advertising, podcast, persuasion knowledge, perceived information utility, commercial advertisement, sponsored content., credibility
Thesis Advisor	Krouwer, Simone, Van den Bergh, B.
Persistent URL	hdl.handle.net/2105/57610
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Lemmers, Sabine. (2021, July 16). Advertising in podcasts: the effects of native versus commercial advertisement.. Marketing Management. Retrieved from http://hdl.handle.net/2105/57610

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