Advertising in podcasts: the effects of native versus commercial advertisement.

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Keywords	Native advertising, podcast, persuasion knowledge, perceived information utility, commercial advertisement, sponsored content., credibility
Thesis Advisor	Krouwer, Simone, Van den Bergh, B.
Persistent URL	hdl.handle.net/2105/57610
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Lemmers, Sabine. (2021). Advertising in podcasts: the effects of native versus commercial advertisement. In Marketing Management.http://hdl.handle.net/2105/57610

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