An Investigation into the Effects of Number of Endorsements and Size of Influencer on Perceived Credibility and Consumer Evaluations of Sponsored Content, Brands, and Influencers on Instagram.

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Keywords	influencer marketing, endorsements, social media, size of influencer, instagram
Thesis Advisor	Krouwer, Simone, Boegershausen, johannes
Persistent URL	hdl.handle.net/2105/57611
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Morimoto, Kate. (2021). An Investigation into the Effects of Number of Endorsements and Size of Influencer on Perceived Credibility and Consumer Evaluations of Sponsored Content, Brands, and Influencers on Instagram. In Marketing Management.http://hdl.handle.net/2105/57611

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