Exclusivity moderating product customization and its implications; Another potential example of why context matters in product marketing.

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Keywords	Product customization, exclusivity, Scarcity, Marketing, Need for Uniqueness, uniqueness, mass-customization
Thesis Advisor	De Raaf, Daan, Andre, Quentin
Persistent URL	hdl.handle.net/2105/57953
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Vester, Jeroen. (2021, July 26). Exclusivity moderating product customization and its implications; Another potential example of why context matters in product marketing.. Marketing Management. Retrieved from http://hdl.handle.net/2105/57953

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