Exclusivity moderating product customization and its implications; Another potential example of why context matters in product marketing.

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Keywords	Product customization, exclusivity, Scarcity, Marketing, Need for Uniqueness, uniqueness, mass-customization
Thesis Advisor	De Raaf, Daan, Andre, Quentin
Persistent URL	hdl.handle.net/2105/57953
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Vester, Jeroen. (2021). Exclusivity moderating product customization and its implications; Another potential example of why context matters in product marketing. In Marketing Management.http://hdl.handle.net/2105/57953

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