2021-07-26
Experience vs. product framing: exploring the effects on purchase intention and the role of consumer trust
Publication
Publication
Additional Metadata | |
---|---|
, , , , , | |
schanbacher, Anja, Babeanu, Alex | |
hdl.handle.net/2105/57959 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Rouach, Louis. (2021, July 26). Experience vs. product framing: exploring the effects on purchase intention and the role of consumer trust. Marketing Management. Retrieved from http://hdl.handle.net/2105/57959
|