Experience vs. product framing: exploring the effects on purchase intention and the role of consumer trust

Additional Metadata
Keywords	experiential, framing, purchase intention, footwear, loyalty, trust
Thesis Advisor	schanbacher, Anja, Babeanu, Alex
Persistent URL	hdl.handle.net/2105/57959
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Rouach, Louis. (2021). Experience vs. product framing: exploring the effects on purchase intention and the role of consumer trust. In Marketing Management.http://hdl.handle.net/2105/57959

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