2021-07-26
The effectiveness of message styles on company attractiveness: warmth versus competence
Publication
Publication
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van Kerckhove, Anneleen, Brodin, A.K. | |
hdl.handle.net/2105/57962 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Sabrina, Sella. (2021, July 26). The effectiveness of message styles on company attractiveness: warmth versus competence. Marketing Management. Retrieved from http://hdl.handle.net/2105/57962
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