2021-07-26
The effectiveness of message styles on company attractiveness: warmth versus competence
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , , , | |
| van Kerckhove, Anneleen, Brodin, A.K. | |
| hdl.handle.net/2105/57962 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Sabrina, Sella. (2021, July 26). The effectiveness of message styles on company attractiveness: warmth versus competence. Marketing Management. Retrieved from http://hdl.handle.net/2105/57962 |
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