The Effectiveness of Affect: An Exploration of Narrative Rationality, Customer Personality, and Ad Effectiveness

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Keywords	narrative advertising, ad effectiveness, narrative rationality, customer personality, need for cognition, narrative preference, storytelling
Thesis Advisor	De Raaf, Daan, Boksem, Maarten
Persistent URL	hdl.handle.net/2105/57964
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Keizer, Demi. (2021, July 26). The Effectiveness of Affect: An Exploration of Narrative Rationality, Customer Personality, and Ad Effectiveness. Marketing Management. Retrieved from http://hdl.handle.net/2105/57964

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