Is Feeling Good All Equally Good? Different Specific Positive Emotions in Advertising and their Effects on Consumer Behaviour

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Keywords	Emotions, Positive Emotions, Advertising Performance, Running Shoes, Emotional Dimensions, Ads
Thesis Advisor	De Raaf, Daan, Boksem, Maarten
Persistent URL	hdl.handle.net/2105/57965
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Jhee, Hyundo. (2021, July 26). Is Feeling Good All Equally Good? Different Specific Positive Emotions in Advertising and their Effects on Consumer Behaviour. Marketing Management. Retrieved from http://hdl.handle.net/2105/57965

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