Is Feeling Good All Equally Good? Different Specific Positive Emotions in Advertising and their Effects on Consumer Behaviour

Additional Metadata
Keywords	Emotions, Positive Emotions, Advertising Performance, Running Shoes, Emotional Dimensions, Ads
Thesis Advisor	De Raaf, Daan, Boksem, Maarten
Persistent URL	hdl.handle.net/2105/57965
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Jhee, Hyundo. (2021). Is Feeling Good All Equally Good? Different Specific Positive Emotions in Advertising and their Effects on Consumer Behaviour. In Marketing Management.http://hdl.handle.net/2105/57965

Publication