The Role of Advertising Appeal in Sustainable Fashion Consumption

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Keywords	advertising, emotional appeal, rational appeal, sustainability, fashion
Thesis Advisor	De Raaf, Daan, Sweldens, Steven
Persistent URL	hdl.handle.net/2105/57966
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Sabharwal, Anjali. (2021, July 26). The Role of Advertising Appeal in Sustainable Fashion Consumption. Marketing Management. Retrieved from http://hdl.handle.net/2105/57966

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