The Role of Advertising Appeal in Sustainable Fashion Consumption

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Keywords	advertising, emotional appeal, rational appeal, sustainability, fashion
Thesis Advisor	De Raaf, Daan, Sweldens, Steven
Persistent URL	hdl.handle.net/2105/57966
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Sabharwal, Anjali. (2021). The Role of Advertising Appeal in Sustainable Fashion Consumption. In Marketing Management.http://hdl.handle.net/2105/57966

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