The Challenge of Green Advertising: The Interaction between Emotional and Rational Arguments and their Influence on Advertising Effectiveness

Additional Metadata
Keywords	green marketing, emotional, rational, green advertising, environmental involvement
Thesis Advisor	De Raaf, Daan, Sweldens, Steven
Persistent URL	hdl.handle.net/2105/57967
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Siebold, Antonia. (2021). The Challenge of Green Advertising: The Interaction between Emotional and Rational Arguments and their Influence on Advertising Effectiveness. In Marketing Management.http://hdl.handle.net/2105/57967

Publication