The optimal choice of emotions and rational arguments in luxury advertisement.

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Keywords	emotional, rational, advertising, intrinsic, extrinsic, luxury, motivation
Thesis Advisor	De Raaf, Daan, Ferecatu, Alina
Persistent URL	hdl.handle.net/2105/57969
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bosman, Lars. (2021, July 26). The optimal choice of emotions and rational arguments in luxury advertisement.. Marketing Management. Retrieved from http://hdl.handle.net/2105/57969

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