How different product types affect the relationship between storytelling and ad effectiveness

Additional Metadata
Keywords	Storytelling, Product type, Hedonic, Utilitarian, Ad effectiveness, Ad liking, Purchase intention
Thesis Advisor	De Raaf, Daan, Ferecatu, Alina
Persistent URL	hdl.handle.net/2105/57970
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Langedijk, Stijn. (2021). How different product types affect the relationship between storytelling and ad effectiveness. In Marketing Management.http://hdl.handle.net/2105/57970

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