The Influence of Color on Brand Personality in Advertising

Additional Metadata
Keywords	Color, Brand Personality, Advertising, Emotions
Thesis Advisor	De Raaf, Daan, Ferecatu, Alina
Persistent URL	hdl.handle.net/2105/57971
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kaltner, Laura. (2021, July 26). The Influence of Color on Brand Personality in Advertising. Marketing Management. Retrieved from http://hdl.handle.net/2105/57971

Publication