The effect of in-store displays on purchase intention in the FMCG sector

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Keywords	in-store display, retail marketing, FMCG, in-store advertising, consideration set formation effect, price cut proxy effect
Thesis Advisor	van t Klooster, Erik, van Bruggen, Gerrit
Persistent URL	hdl.handle.net/2105/57972
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Verzilina, Daria. (2021, July 26). The effect of in-store displays on purchase intention in the FMCG sector. Marketing Management. Retrieved from http://hdl.handle.net/2105/57972

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