The effect of in-store displays on purchase intention in the FMCG sector

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Keywords	in-store display, retail marketing, FMCG, in-store advertising, consideration set formation effect, price cut proxy effect
Thesis Advisor	van t Klooster, Erik, van Bruggen, Gerrit
Persistent URL	hdl.handle.net/2105/57972
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Verzilina, Daria. (2021). The effect of in-store displays on purchase intention in the FMCG sector. In Marketing Management.http://hdl.handle.net/2105/57972

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