Pop-up stores & brand experience in the fashion & beauty industry

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Keywords	pop-up stores, brand experience, retail, experiental marketing, fashion, beauty
Thesis Advisor	van t Klooster, Erik, Ferecatu, Alina
Persistent URL	hdl.handle.net/2105/57977
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ollier, Marie. (2021). Pop-up stores & brand experience in the fashion & beauty industry. In Marketing Management.http://hdl.handle.net/2105/57977

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