The effect of online review complexity on purchase intention in the field of website morphing

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Keywords	website morphing, online review complexity, purchase intention, price sensitivity, online experimentation
Thesis Advisor	Ferecatu, Alina, Cito, Maria Cristina
Persistent URL	hdl.handle.net/2105/57980
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Boer, Jasper. (2021, July 26). The effect of online review complexity on purchase intention in the field of website morphing. Marketing Management. Retrieved from http://hdl.handle.net/2105/57980

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