Promtional Mechanims and Brand Equity

Additional Metadata
Keywords	promotions, luxuary brands, brand equity, percieved quality, brand associations
Thesis Advisor	Ferecatu, Alina, Cito, Maria Cristina
Persistent URL	hdl.handle.net/2105/57981
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Sahgal, Tanara. (2021). Promtional Mechanims and Brand Equity. In Marketing Management.http://hdl.handle.net/2105/57981

Publication