Make a customer happy today and increase tomorrow's willingness to pay

Additional Metadata
Keywords	service scenario, happiness, emotion, priming, willingness to pay, awareness
Thesis Advisor	Fytraki, Agapi, Schoonees, P.C.
Persistent URL	hdl.handle.net/2105/57988
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Versluis, Dennis. (2021). Make a customer happy today and increase tomorrow's willingness to pay. In Marketing Management.http://hdl.handle.net/2105/57988

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