Emotional advertisements in green marketing and the moderating role of environmental concern and product category involvement

Additional Metadata
Keywords	sustainability, green, marketing, emotional appeal, attitude, concern, environment
Thesis Advisor	Fytraki, Agapi, Schoonees, P.C.
Persistent URL	hdl.handle.net/2105/57989
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Jhinkoe-Rai, Devi. (2021). Emotional advertisements in green marketing and the moderating role of environmental concern and product category involvement. In Marketing Management.http://hdl.handle.net/2105/57989

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