Emotional advertisements in green marketing and the moderating role of environmental concern and product category involvement

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Keywords	sustainability, green, marketing, emotional appeal, attitude, concern, environment
Thesis Advisor	Fytraki, Agapi, Schoonees, P.C.
Persistent URL	hdl.handle.net/2105/57989
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Jhinkoe-Rai, Devi. (2021, July 26). Emotional advertisements in green marketing and the moderating role of environmental concern and product category involvement. Marketing Management. Retrieved from http://hdl.handle.net/2105/57989

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